“Most people don’t know what they want unless they see it in context. We don’t know what kind of racing bike we want—until we see a champ in the Tour de France ratcheting the gears on a particular model. We don’t know what kind of speaker system we like—until we hear a set of speakers that sounds better than the previous one. We don’t even know what we want to do with our lives—until we find a relative or a friend who is doing just what we think we should be doing. Everything is relative, and that’s the point. Like an airplane pilot landing in the dark, we want runway lights on either side of us, guiding us to the place where we can touch down our wheels.”

I must admit. I am a sucker for behavioral theories that bring out the cognitive biases in human actions, particularly when they are backed by extensive empirical evidence. Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely was a reading recommendation that I had received on Goodreads. I devoured this book like candy and enjoyed every single bit of it.

You might also like: Thoughts: ‘Flow: The Psychology of Optimal Experience’

The writing is in an extremely non-academic style despite the author being an academic himself with multiple research papers to his name. This makes it easy for any layman to pick up a copy and appreciate the nuances of predictably irrational patterns in our seemingly “rational” behavior. The book is not a hardcore work on behavioral economics, but is intended to be a macro approach to making readers aware of the invisible yet powerful external influences on their decision making. Overall, the content is great and well-researched albeit unnecessarily stretched at points, but such instances are rare.



🎯 3-Bullet Thursday

Every Thursday, I send out an exclusive newsletter with 3 of the coolest things I have explored that week. It can include exclusive giveaways, books, articles, actionable fitness tips, lifehacks and all other sorts of weird stuff I dig around from the real world and the internet. Sign up here to get this newsletter. 📧

Processing…
Success! You're on the list.

Leave your thoughts here

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s